Watch: Tyler, the Creator’s “IFHY” Music Video

Tyler, the Creator posted the “IFHY” video this afternoon after technical difficulties delayed his midnight release. The video is directed by Tyler himself under his usual Wolf Haley pseudonym, and features Pharrell. Also, a mini music video for another Wolf track, “Jamba”, is included at the end. This trend began with “Bimmer” being spliced into the end of the first single, “Domo 23.”

Personally, I really like the video. “IFHY” shows Tyler breaking away from his normal shtick as a director and evolving, something I believe he may also accomplish with Wolf.

Wolf will be released April 2nd.


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